About
Our story
2024
As we continue to innovate in the gaming industry, Reality Games is excited to share the next step in our journey. Building on the success of our Landlord series, which has maintained a steady and robust income stream, we are strategically focusing on developing top-tier games centered around well-known intellectual properties (IPs). This year, we are thrilled to unveil a groundbreaking new game, inspired by a popular board game IP. This ambitious project merges our tested geolocation game concept with the rich tradition of board gaming, creating a unique augmented reality experience that encourages players to explore and rediscover the world around them. After two years of dedicated development, we are approaching a soft launch that promises to revolutionize geolocation gaming.
2023
We are thrilled to announce that we have moved to the new office – The Old Railway Station in Krakow. We are planning to open a startup Town hall with an event space for 500 people, coffee and lunch bar, coworking and the world-first offline incubator program. Our program aims to create a complete 360° immersive approach to empower promising gaming projects from the idea stage to go-to-market. We are committed to look for talents and unique projects to help them reach their full potential. We are incredibly excited about this new venture and look forward to the opportunities it will bring.
2022
In 2022, our game studio achieved remarkable success. We released over 2 million new properties in Landlord Tycoon, offering diverse content for players to enjoy. Live Ops events, like the Halloween Event, added excitement with activities, rewards, and challenges. Landlord GO surpassed 5 million users, showcasing its popularity among mobile gamers. We improved the visuals and interface in both games for a better gaming experience. Additionally, we started developing a new game based on a globally recognized brand, expanding our reach and attracting a wider audience. Overall, 2022 was a year of growth, innovation, and expansion for our studio, setting the stage for continued success in the future
2021
It was an incredible year for us – a transformation year from organic growth to paid growth. We put a tremendous amount of effort into Analytics and KPI to measure every aspect of our business and become a truly data driven company. With amazing results, we are now able to make better decisions based on data and insights and build better products. We have seen significant improvements in our key metrics like customer retention and conversion rates, and have seen a boost in our overall growth and revenue. We have also been able to build a powerful data-driven culture that drives the entire organization to make data-driven decisions and develop better products.
2020
We have launched Landlord Tycoon Successor – Landlord Go! This new game has the potential to have the largest playing field possible, as we have tapped into NASA’s resources and divided the entire world into 10 billion unique plots. By combining our property data set with NASA’s satellite scans, we have been able to create a highly realistic and data-driven property dealing game. Our game has been featured in over 100 countries.
We have received overwhelming amount of press coverage – 1349 press articles, 14 radio interviews and 5 live TV coverages! This is a massive accomplishment for the company, and reflects the hard work and dedication of all its employees. It’s a testament to the success of the brand and its products, and all the efforts that have gone into making it what it is today.
2019
Big Dots is an ambitious project that seeks to create a robust and comprehensive database of points of interest (POIs) from around the world. This database will be used to power the development of cutting-edge augmented reality (AR), two-dimensional (2D) and three-dimensional (3D) games and applications. Going beyond the traditional POI data, the Big Dots database will also have additional attributes such as the height of the object, its location, its categorization, and photos taken from specific perspectives. Additionally, the Big Dots database will include data on the location of the locality and its demographics. All of this data will be available to developers to create more immersive, interactive and engaging AR, 2D and 3D experiences.
2018
In 2018, Weather Challenge was launched, the world’s first weather app with a play button. The game allows users to take on the role of a weather person, making predictions and earning points for correct forecasts. The innovative concept of the game has impressed many and even won two awards; the best idea on the Start-Up Weekend and the Audience Prize for the most innovative gameplay concept for a mobile game. Weather Challenge has a fully featured weather app with accurate location-based data from over 300,000 global weather stations, making it the ideal game to challenge your friends and family and compete with national TV weather presenters.
2017
In 2017, we launched Donut Trumpet, and it quickly became one of the top strategy games in the United States. Donut Trumpet Tycoon is the perfect blend of the real world and the gaming world. It is a location-based game that allows you to buy venues you visit and then collect rent from people who check in at those properties in real time! There is no limit to the number of places you can buy in Donut Trumpet Tycoon, so your Trumpet Games reality can be as big as the world itself.
2016
In 2016, we launched Landlord Tycoon, and it was an instant success. It quickly rose to become one of the top 100 games in the world, garnering over 15 million organic downloads in the process. It showed no signs of slowing down and remained one of the top 100 games for two straight years. Landlord Tycoon offered a fun, unique and challenging experience that appealed to a wide variety of players from all around the world. Our strategic marketing efforts helped us reach millions of players and gain their trust.
2015
Reality Games was founded in 2015 with the aim of creating an immersive gaming experience for its users. The company was established at Google Campus London in the Oxygen Accelerator, a program that helps startups to grow and expand. Since then, Reality Games has grown to become one of the leading companies in the gaming industry, creating exciting and captivating games that challenge and engage users.
About
2024-2026
Nearest Goals
China Expansion
We are making a determined effort to penetrate the Chinese gaming market. We are planning to establish a Special Purpose Vehicle (SPV) to acquire an ISBN license in the first or second quarter of 2024 for our famous IP geolocation game. This will enable us to operate in the Chinese gaming market, giving us access to a huge potential customer base. We are confident that our game will be successful in the Chinese market and will be able to generate huge profits.
New game with famous ip to be soft launched
For the past 7 years, our team has been working on property trading geolocation games, and have been perfecting the concept. We have all the necessary technology and advanced resources to scale up our operations. We recently acquired the IP rights for one of the most famous board games and are now going to launch it in geolocation and AR modes. We are confident that this launch will be successful, and aim at generating 10B in revenue in the next 5 years. We plan to have a soft launch in the IV quarter of 2023, followed by a global launch in late October 2024. We are sure that our launch will be a success and will help us meet our targets.
Getting ready for AR Glasses
We have been developing AABB-based occlusion detection methods in three-dimensional space for some years now. This method allows us to get a user’s position and direction in 3D space, with the help of sensors such as GPS, accelerometer, and compass. By using this occlusion algorithm, we can perform various geometric tests to determine if certain points of interests (POIs) can appear in the observer’s field of view. With the new hardware such as AR glasses being announced by major players, the opportunities for us to join the new marketplace are boundless. We are eagerly awaiting for the release of these new products and can’t wait to see what new possibilities are in store for us.
About
Welcome to
Reality Games
Senior Team Members
Karol is a passionate gamer for over 20 years, and for the last few years has been leading development teams to build and improve games. With a background in consulting companies, he combines data & community-driven development of products to satisfy all players and improve the results of the game.
Mirosław is a software developer with over 10 years of experience in mutliple client and server side technologies. For past few years he has been involved in leading software teams and building their technological standards as well as development and maintenance of multiple multiplayer mobile games using Unity game engine.
F2P mobile games and numbers geek. During his 6 year professional experience in the mobile gaming industry, Robert has generated success stories in both AD monetization and IAP monetization areas. Experienced from the developer side as well as from the store side. He was leading game operation for mobile app store developed by Huawei, AppGallery covering CEE markets.
Maciej is a game veteran and a consultant with over 20 years of experience in high-level business development and marketing. He is also a keynote and an international speaker on global publishing, platform distribution, mobile game analytics, user conversions, and blockchain gaming. He previously held managerial positions at companies such as Samsung, Aptoide, Wanda Games, and MetaApp, and currently, he is a co-founder of Reality Metaverse and its chief business officer.
CEO & Founder of Reality Games (Top 100 mobile games studios) Landlord - geo property games with 4,6-star rating, 20M players, +$18M revenue. Built the first Metaverse project in 2008 (cities in a 3D environment by integrating all 3D elements with Web 2.0 services to a 1:1 scale with a society of 150,000 Avatars).
Zbigniew's educational background in law, government administration, and management from Jagiellonian University in Krakow, Poland, has also contributed to his success. He founded and managed Supremum 360, a marketing syndicate comprising three companies and 60 employees, which he successfully sold 12 years later. Additionally, he served as the director of the Polish Promotion Programme 2020 at the Kosciuszko Institute in Krakow, where he focused on creating comprehensive and universal strategies to connect businesses across different institutions and organizations.
With over a decade of experience in management, Michal is a seasoned entrepreneur who has made significant contributions to various industries. Having transitioned from the e-commerce world to the game industry, Michal's expertise as a COO has been invaluable in driving growth and profitability. His ability to oversee operations and lead teams has earned him a reputation as one of the most competent professionals in the management field.
Adam is Head of Analytics driving day-to-day analytical approaches and leading the analytics team in Reality Games. Worked with various data sources and technologies for over 10 years. Applied analytic and econometric solutions to Big Data topics connected with mobile games, insurance policies, and sports statistics.
Greg is a network engineer with over 16 years of experience. He has worked in various settings. For five years, he worked at a major Polish web portal, where he configured operating systems, administered databases, and performed troubleshooting. He also performs functional tests and optimization services for a major mobile service provider.
About
Awards
Celebrating Excellence:
A Showcase of Our Company's Awards
egg 2017
About
Strategy
Bootstrapping and focus on profits to scale big and not fail
At Oxygen Accelerator, we had our first investors, and in just 14 months from startup demo day we managed to generate enough sales to buy out our investors and generate for them a 12x return on their investment.
This is a great example of how focusing on profits can pay off in the long run. Since that time, we have been able to sustain ourselves through our profits and have been able to reinvest in the business to create more value.
The mobile gaming industry has seen remarkable growth in recent years, and core aspects such as growth and product development are an integral part of any successful business in this sector. Scaling is much faster in the mobile gaming industry than in any other industry, allowing businesses to accelerate growth campaigns in mere hours.
This is closely linked to Return on Advertising Spend (ROAS) as businesses must focus on creating effective campaigns that generate the highest possible return on the advertising spend.
Our teams have a strong understanding of the market, competitors and the needs of our players.
Additionally, we have an effective strategy for optimizing campaigns to ensure that advertising spend is maximized and the best possible ROAS is achieved.
Work life balance = Work life ecosystem
We understand the importance of work life balance for our employees and are making concerted efforts to address several points such as personal development, career development, socializing, overtime and wealth creation. The new office is designed to provide our employees with the opportunity to spend more time in the office with the assurance that their efforts are more meaningful.
Big idea in small team
It requires breaking down the idea into smaller ideas and then executing on the best portion first. This allows us to focus on the most important parts of the venture first, while the other parts can be worked on later. This also gives us an opportunity to experiment with different approaches, allowing for more creative and innovative solutions.
Once the best portion of the idea is executed, then the company divisions can move on to the other parts, merging them together. This helps to create an overall cohesive plan for the business, while still allowing for experimentation and exploration of new ideas.
Doing this in an organized and systematic way allows us to have a clear roadmap of where we are going, as well as a better understanding of the potential risks and rewards associated with the venture.
Skills and values
Skills are the building blocks of any employee, allowing them to take on the challenges that come with the job. They allow us to solve problems, handle difficult situations, and think strategically. In addition to the common skills such as communication, problem solving, and decision making, we also need to develop a wide variety of other ones. These include passion, resilience, perseverance, and courage. These are the skills that enable us to handle difficult situations, remain calm in the face of adversity, and never give up even when the odds are against us.
It is also important to keep our core values. These include being resourceful, accountable, and careful. These values allow us to make the best decisions for ourselves and the company. They also help us to stay enthusiastic, passionate, and relentless in the advancement of the company. These values are essential to any successful career, and developing them is essential to our growth as professionals.
About
Corporate Social
Responsibility
Covid trip to shanghai
What an exciting and noble mission! Providing help for a hospital in Krakow during this pandemic crisis is truly commendable. And now, the departure to Shanghai! It’s amazing to see individuals and organizations stepping up to help in any way they can during these challenging times. The COVID-19 pandemic has affected everyone in one way or another, and every contribution counts. The donation of masks will undoubtedly make a significant impact on the hospital’s ability to protect its staff and patients. We would be honored to assist in any way possible to ensure that this mission is a success. Let’s work together to make a positive difference in the fight against this pandemic.
100K masks travel business class from Singapore to Krakow
In a remarkable demonstration of global solidarity, 100,000 protective masks made their way from Singapore to Krakow, traveling business class to ensure their rapid and safe delivery. This journey is a testament to the commitment and resourcefulness of all involved, navigating logistical challenges amidst global travel restrictions. The masks, a critical resource in safeguarding healthcare workers, embarked on a voyage that symbolizes more than just physical distance; it represents a bridge of compassion and support between continents.
This initiative not only fortifies the frontline efforts in Krakow but also exemplifies the powerful impact of international cooperation in times of need. We are profoundly grateful to contribute to this venture, reinforcing our dedication to global health and safety during the pandemic.
Schools visits
School visits are always an exciting and enriching experience for both the students and the hosts. We always look forward to connecting with young minds and learning about their perspectives. Recently, we had the pleasure of hosting a group of students from a nearby school. The students of the school visited us in our office and got a glimpse of the world of the gaming industry. We were thrilled to see their enthusiasm and curiosity as they interacted with our team and asked insightful questions. It was a great opportunity for us to showcase our expertise and inspire the next generation of content creators. We hope to have many more visits in the future and continue to contribute to the growth of young minds.
Reality Games sponsors JKS Zelkow
By supporting this amateur team, we provide opportunities for kids and youth to engage in sports, enhancing their skills and encouraging teamwork. Participation in the local league not only fosters a spirit of healthy competition but also instills life-long values of discipline and collaboration among the players.
This initiative reflects our commitment to giving back to our community and promoting sports as a vital element of youth development. It’s our way of ensuring that the passion for football, and the benefits it brings, are accessible to all.
About
Team
Z. John Woznowski
CEO
Co-founder of the Reality Games. Zbigniew studied law, government administration, and management at Jagiellonian University in Krakow, Poland. He was a founder and CEO of a marketing syndicate Supremum 360 (made up of 3 companies and employing 60 people), which he bootstrapped and ran for 12 years, and successfully sold. He was the director of the Polish Promotion Programme 2020, which was developed at the Kosciuszko Institute in Krakow. One of the main objectives of the Institute was the promotion of Poland by creating new, comprehensive, and long-lasting policies. He focused on creating a comprehensive and universal strategy, similar across different institutions and organisations, which connect business with tourism and culture. Additionally, analysed Poland’s image, trying to build a distinct brand for the country. Currently Zbigniew is the CEO and a co-founder of Reality Games, a mobile gaming studio that creates games based on Big Data. Their flagship game, Landlord Real Estate Tycoon, has over 10 million players worldwide, and in the last 20 months the company has seen organic growth by 10% per week in sales. He is the creator and majority shareholder of Big Dots – a crowdsourcing open data and geolocation project based on blockchain.
Michael Lagodzic
COO
Michal is an entrepreneur with over 12 years of experience in management. Came over from e-commerce world to game industry.
Adam Longhorn
Head of Studio
Adam worked across Mobile Gaming, Grocery Retail, Telecom and Finance sectors in various data analytics and project management roles. Passionate about solving complex problems (especially data puzzles), working with people and moving forward.
Mirosław Skowroński
CTO
Mirosław is a software developer with over 10 years of experience in mutliple client and server side technologies. For past few years he has been involved in leading software teams and building their technological standards as well as development and maintenance of multiple multiplayer mobile games using Unity game engine.
Greg Bas
Head of DevOps
Greg is a network engineer with over 16 years of experience. He has worked in various settings. For five years, he worked at a major Polish web portal, where he configured operating systems, administered databases, and performed troubleshooting. He also performs functional tests and optimization services for a major mobile service provider.
Kamil Sałaciński
Product Owner
Kamil has been moderating gaming communities since 2008. Provided public relations for the CRPG game project Scamper. Was a Game Master at Nexon Europe with management of e-community, game testing and analysis. Was a website administrator of one of Poland’s most popular websites about MMO games, MMOPlaya.
About
Documents
United Kingdom Company
Documents
Opened in 2014, is still our parent company with headquarters in London.
Poland Company
Documents
Reality Games Polska is our subsidiary company where most of R&D takes place, with HQ in Kraków.
China Company
Documents
We have also opened an office in Ningbo to carry out projects on the Chinese market.
About
Shareholders
| Shareholder | Shares class S | Shares class A | Shares class B | Shares class C | Shares class D | Shares class E | ||
|---|---|---|---|---|---|---|---|---|
| (key founder) | (active founders) | (passive founders) | (esop) | (advisors) | Shares total | % | ||
| MU Z.J.Woznowski | 500 000 | - | - | - | - | - | 500 | 0,1% |
| MU Z.J.Woznowski | - | 650 000 000 | - | - | - | - | 650 000 000 | 65,0% |
| MU Z.J.Woznowski | - | - | 150 000 000 | - | - | - | 150 000 000 | 15,0% |
| Poly Shrager | - | - | - | 19 500 000 | - | - | 19 500 000 | 2,0% |
| Michael Lagodzic | - | - | 20 000 000 | - | - | - | 20 000 000 | 2,0% |
| Allocated ESOP | - | - | - | - | 40 000 000 | - | 40 000 000 | 4,0% |
| Unallocated ESOP | - | - | - | - | 100 000 000 | - | 100 000 000 | 10,0% |
| Sebastian Lagemann (advisor) | - | - | - | - | - | 10 000 000 | 10 000 000 | 1,0% |
| Vincent Vergojeanne (advisor) | - | - | - | - | - | 10 000 000 | 10 000 000 | 1,0% |
| SUM | 500 000 | 650 000 000 | 170 000 000 | 19 500 000 | 140 000 000 | 20 000 000 | - | 100,00% |
About
Partnerships
Game Inn
EU Support
We run a project co-financed from European Funds, known as the “Big Data Game Content Engine.”
This is a service for developers that allows developers to use Big Data as content for creating games. The project was created as part of a grant from the National Center for Research and Development.
Go to brand
EU Support
We participate in the “Go To Brand” program to promote our products’ brands in foreign markets.
Ukie Member
UK Support
We are a member of UK Interactive Entertainment, a trade body with over 350 game businesses, ranging from large format owners of some of the UK’s biggest developers to promising startups who are rising stars in the UK’s games sector.
South Poland Cleantech Cluster
Member
We are a member of the South Poland Cleantech Cluster: An organization uniting cleantech companies, scientific and research institutions, public entities and non-governmental organizations.