New Augmented Reality Game Lets Players Buy and Sell Real World Properties
Become a virtual real estate mogul in New York, Paris, or anywhere on earth with Landlord Go

LONDON, England — With more than 3 billion mobile devices on the planet today, trillions of data trails are left behind as their owners go about their daily lives traversing city streets. Most of this perfectly good data goes unused, except by a handful of large corporate entities who exploit it for financial gain.

Landlord Go is a brand new game by Reality that leverages these digital “footprints” in a fun and
exciting way, allowing players to buy, sell, and collect rent on some of the world’s most famous buildings and landmarks. With over 1 million players worldwide, it’s the first real-world augmented reality game that uses real buildings, real people, and real prices to turn your city into an action-packed strategy game. With more than number players already making deals for virtual ownership of the more than number of buildings in city already, there’s no shortage of fierce competition ready for action.

Do you have unique knowledge of a part of your city that few others know? That local intel can translate into big profits in Landlord Go. If a new coffee shop is opening in your neighborhood and you think it’s poised to become the next Starbucks, put in a bid for it, and start raking in the rent payments from the crowds lined up outside the door.

You walk your neighborhood every day, seeing familiar landscapes and buildings. Now you can view those daily sights in a whole new way by owning a virtual piece of your community. Whether you’re starting small or have grand visions to own the Eiffel Tower in Paris or the Empire State Building in New York City, they’re yours for the taking with Landlord Go.

Using a massive pool of data, including detailed information about more than half a billion real world properties, Landlord Go connects the user to their city in an exciting and innovative new way that no other game can offer. Players can start small, buying up local corner shops, and quickly amass a vast real estate empire through savvy investing. Put properties on the market, or engage in furious bidding wars with other players, recreating the experience of competing in the thrilling, high-stakes real estate market right from their phone.

Landlord Go is incredibly accurate, reflecting real-world values of properties using details like distance from the city center and building amenities. Anytime another player visits your property in real life, they pay you rent in the game. Each building has a unique daily performance based on real digital footprints. The more visitors your property gets, the higher its value.

To ensure the game has the largest playing field possible, we’ve divided the entire world into 10 billion unique plots with a little help from NASA. By using our own property data set combined with NASA satellite scans showing nighttime light emissions, we’ve created one of the most realistic and data-driven property dealing games ever conceived.

The level of realism is truly what sets Landlord Go apart. Buildings in the game have the correct simulated height that correspond with the real world versions, with image recognition and location data available through the AI camera feed. Using a proprietary AI and data platform called Big Dots, we’re able to add real-world data to desktop and mobile apps.

The game is addictive and exciting as players see their fortunes grow and engage in sky-high value transactions, competing with other players for dominance in the real estate market. There’s nothing quite like it available today, and nothing that even comes close to the level of accuracy and detail found in Landlord Go.

Landlord GO announcement trailer:

Reality Games Technology Explainer video: